Coach Lawrence Herrera has been a strength and conditioning coach since 2003. He is the owner and founder of LH Performance in Albuquerque, NM. He is a consultant for Nike, through the Nike training network. He holds a bachelor’s degree from the University of New Mexico (UNM) and is currently finishing his Master’s Degree in Exercise Science from UNM. He is also a Certified Strength and Conditioning Specialist with the National Strength and Conditioning Association.